AVEENO is celebrating leap year 2008 by releasing the results of a study about what women would do with an extra day…
Here are some of the findings the study revealed:
- AVEENO® found that 65% percent of American women confess to skimping on beauty, spending 30 minutes or less on their beauty rituals each day.
- However, more than 3 in 5 women admitted they wished they had an extra day in the year to spend on themselves, and 1/3 declared they would spend more than 30 minutes on beauty or grooming rituals with this extra day.
- But not surprisingly, moms were the group most likely to wish for an extra day in the year to spend on themselves, with a whopping 73% saying they would love an extra day.
- AVEENO® also found that if given an extra day in the year, nearly ½ of all women admitted they would indulge in extra sleep or pampering rituals in the comfort of their own home. This is good news because as you sleep, your skin cells actually renew themselves so skin is most receptive to renewal, so if you are using a night cream, such as the new Positively Ageless Lifting & Firming Night Cream, you are actually doing double duty!
I am on board with all of these findings. I can use some more sleep for sure and some more “me” time. Leap Year seems like as good a time as any.
Tags: 2008, AVEENO, beauty, cream, leap, leap year, moisturizer, skin, skincare, year