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ILPA: L’Oreal BIWI

Congrats to Sameer Mishra Scripp’s 2008 National Spelling Bee Winner!  I was just thinking about words and spelling and I’m intrigued with acronym’s becoming words.  I first noticed it with Payless and BOGO (buy one get one) about 3 years ago.  Now I just noticed L’Oreal uses BIWI (because I’m worth it).  I’m sure there are more out there… 

ILPA – I love pronouncing acronyms

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2 comments to ILPA: L’Oreal BIWI

  • eww…I hate BIWI lol…it sounds so weird. But I definitely use acronyms too much. If you look at my class notes it’s a bunch of acronyms and symbols (@1st= at first, –> means next)

    It’s really quite sad

  • I agree it sounds weird but I kind of like it, reminds me of kiwi

    which happen to be one of my favorite fruits!!

    Best,
    Delphine

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