So, is green the new black? “no, green is life” according to Jurlique CEO Eli Halliwell. When people say, green is the new black, it implies that going green is a trend and therefore temporary and trivial. Halliwell instead sees the change to green as a shift in thinking. People are more aware than ever that we are at a critical time in our natural timeline.
The ironic part is, we’re heading back to the way things were done so long ago. Composting, preserving, reducing waste by reuse which segways into paying more attention to what we eat, drink and wear. Nature is efficient, it disposes of that which it does not need and renews itself perpetually. So it’s no surprise that more and more people want to learn how to live Biodynamically and in sync with nature.
Essential Oils are so powerful they should not be applied directly to the skin, irritation and rash are among other more serious consequences. They can induce labor (cumin), cool your body (peppermint), warm your body (black pepper essential oil) and much more. In learning more, we will shed the bad ingredients that threaten our health and well being and find new and exciting products that are just as beautifully packaged and desirable as their poison laden counterparts.
The old ideas of marketing skincare have to be changed as well. When asked if Jurlique had an anti-aging line, Halliwell said that he found the term disingenuous and that it invites death. At the same time, Jurlique could meet or beat anti-aging products on the market.
Jurlique is the “alternative beauty company that believes beauty comes from beauty”.
Learn more about biodynamic farming and Jurlique in part one. Jurlique Biodynamic Beauty from Australia Part One.
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