Just in case you’re ever on Jeopardy, and just in case there’s a category on cosmetics, you’ll be armed with these great trivia facts (index cards not included).
- Physicians Formula was the 1st mass brand to introducer bronzers – pioneering the category in 1997.
- Physicians Formula has over 40 bronzer SKU’s – the largest offering in the market.
- Physicians Formula holds the #1 market share in bronzers in the mass market.
- Physicians Formula was the 1st brand to launch a mineral bronzer in the mass market
Physician’s Formula is providing an interesting prize to the Bronze medalists at this year’s Olympics. To congratulate the U.S. Women’s Bronze Medalists, Physicians Formula will be giving each of the bronze medal recipients a lifetime supply of bronzers to keep them looking sun-kissed all year long.