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Congrats to Sameer Mishra Scripp’s 2008 National Spelling Bee Winner!  I was just thinking about words and spelling and I’m intrigued with acronym’s becoming words.  I first noticed it with Payless and BOGO (buy one get one) about 3 years ago.  Now I just noticed L’Oreal uses BIWI (because I’m worth it).  I’m sure there are more out there… 

ILPA - I love pronouncing acronyms