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I am the biggest Emilio Pucci fan! I love the prints and swirls of Pucci’s prints, not to mention all the color.  I have owned many beautiful Emilio Pucci items that I didn’t cherish properly, all vintage and found rummaging about. Pucci scarves, dresses, lingerie, polo shirt, luggage… Oh why is great fashion history wasted on the young?! 

On top of not taking care of it, I foolishly sold a lot of amazing stuff on eBay a few years ago and haven’t been able to find much vintage Pucci since.   Pucci favorites that I still own are A Renaissance in Fashion by Shirley Kennedy which has beautiful pictures and loads of info, a large variety of press clippings, a vintage ad for armpit protectors, some assorted lingerie from Formfit Rogers with Emilio Pucci on it, signed cotton scarf and my vintage bottle/box of Vivara!  

Emilio Pucci is the definition of luxury and style, a natural extension of the Pucci look is the scent.  In 1965 the debut of Vivara parfum was to evoke the feeling of the Mediterranean sun and sea for the active modern woman.  The 1980 ad for Vivara parfum was provocative, “SHE WEARS ONLY Vivara Parfum”. 

 Pucci has been back in the spotllight for a while now but I hadn’t thought about looking for the perfume. Vivara perfume is available and there’s an entire page dedicated to the “Prince of Prints” on Sephora.com  According to them, it “…will remind you of vacationing on the Italian Riviera. Dazzling notes of sun drenched almond Amaretto, floral sambac jasmine, Narcissus, and a touch of orange blossom will sweep you away on imaginary journeys to the beaches on the Mediterranean.”

I haven’t caught a whiff yet, athough I have a full bottle it is very old and unreliable.  I don’t know about you, but with all the snow we’ve had lately I could use a mental trip to the Med STAT!

I know I’ll get my chance soon!  There are several size options for the Perfume Spray and the Perfume Body Cream and even a gift set available. 

If you’d like more information about Emilio Pucci the man or the brand, check out the Pucci website, there’s a great timeline and history.

Here’s the vintage Emilio Pucci Vivara box...

Here’s the amazingly awesome Renaissance in Fashion book by Shirley Kennedy…